Advice on planning a Marketing essay

Planning a Marketing essay

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Good Morning Little ones (nearly the afternoon), just managed to get writing this, but I got my results back yesterday from my first exam; and I am more than happy with them! But this got me thinking, the only reason I manged to get such a high grade; was because I planned strategically hard. If you do Marketing, or if you struggle writing essays, then give this little blog post a read. I'm also going to interject some examples that the exam gave me.
Have a great day Little ones, I will also see you later on today as well! Can't wait!

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Analyse the question:

If you are anything like me, looking at the question time and time again can get rather frustrating. Appose to staring at it and hoping that it’ll give you the answers, take out the key words and put in your own words what it’s asking you to do. This way it’ll be easier to understand, and you won’t want to pull your hair. In my perspective, my exam asked me to, “Is there a fine line between persuading and manipulating customers into buying products/services. And does cooperate propaganda still exist?”.

First impressions were this is all over the place, immediately I thought that it would be best to find the definitions to manipulating and persuading. With this information, I was able to find techniques to both phrases, which I knew would help when analysing one of my points. I then thought that it would be best to find two companies that persuaded customers and one which manipulated them; this way I was able to differentiate between the wrong and right way to promote products to future consumers. On the other hand, the second aspect of the question was about propaganda, in my situation I found out the definition and applied the companies I had already researched, being Apple and Superdrug, and applied it to their advertising strategies.  

Apply the correct essay structure:

Fundamentally, having the correct essay structure is the foundation to a perfect essay. If you know what you are going to write about, and how to do it, it’ll be a walk in the park for you. Whereas if you struggle then this is the construction I would follow:

Point-have a strong and engaging point. This shows that you know what you are talking about from the beginning and will give you extra marks because of this. Keep it brief and to the point, I’ve made mistakes from this in the past; but I have learnt from those. 

In my exam, my first point was, “fundamentally, a company that successfully persuades their customers would be Apple. They give clear descriptions of the product offering, no hidden costs, and they are specific”. This gives a brief description about the company and how they work, as well as putting your own opinion across to the examiner.

Evidence- to make your point strong, you need to have factual evidence to support your point, or the examiner could think that you made this up. In my situation, I referenced the Apple advert for the iPhone 7 release. ALWAYS use evidence, whether it’s from moving image or print, always use it. 

Analyses- this is the most CRUCIAL part to the essay! This is what shows that you understand the question. When analysing you need to put forward your argument, you need to answer the questions, why they did it that way and how. If you constantly have the why and how in your mind; and you can answer that, that’ll give you high marks … 100% guaranteed. 

An example of my piece of work is as followed:

“Portrays and states “25% brighter retina display, longest iPhone battery ever”. This is a proper way of persuasion because they are not lying to their customers, otherwise it would be manipulation. By keeping it brief they are not boring their consumers, they are keeping their attention; which increases Apple’s chance of persuading their customers to buy the iPhone 7”.  

Reference- I can’t stress this enough! YOU NEED TO REFERENCE! You will lose marks! If you can’t state where you got the information from then you are in trouble! Also, when you are referencing, you have to do it in the Harvard style. For example, when it came to refencing the Apple advert I presented it like this: Apple, 16-09-2016, Apple-iPhone 7 and iPhone 7 Plus in 107 seconds, video, online ULR-https://www.youtube.com/watch?v=geoveidgym4. Lat moderated 7-09-16. 

Link-ALWAYS link back to the question. It always rounds up your original point and makes it neat and tidy. That way that point is officially closed and you can move on to your next point.

In contrast to this, the essay structure should look like this:

Introduction: define the keywords, input what you are going to be doing in this essay and apply any context information about the companies (if needed).

Point one: make your point, back it up using PEARL and repeat.

Point two: make your point, back it up using PEARL and repeat.

Point three: make your point, back it up using PEARL and repeat.

Conclusion: conclude what you have done, and say what you final opinion is and relate to certain points of the essay, and then link back to the question as a final round up.

Depending on how many words and how much time you need is dependent on how many points you can come up with. I managed to write 3 key points in the space of an hour with a clear introduction and conclusion.

Thank you for reading this blog post Little ones! It’s a shame that it’s now over, but I will be back later! I’ll be writing a blog post in the middle of LAN (gaming society that I help run at University). But I have missed you all so very much! See you VERY soon! 

Stay safe and stay tuned Little ones! :D  x x x

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Advice-preparing for your University classes

Preparing for your classes

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Good evening Little ones! How have you been the past few days? I've been diving into my Marketing course and I've been loving it. That being said, I've had to be extremely organised, which isn't an issue for myself, simply because I suffer with OCD, which means that everything has it's own place. But it's not just about that, it's finding the time between your studies and your personal life. Take this blog post as a help guide for starting University :).
If  you want tips and tricks on how to shuffle time around give this a little read.

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Hit the ground running on day one:

• You will hear this constantly, even if you aren't at University, but if you want to be successful in your studies, or anywhere for that matter you NEED to start from day one. I have always done that, when I was at School, starting new jobs, and now that I'm at University I will be doing the same ... And I have been! For example, I was set my first assignment and it's due in for the 4th November ... I've already done most of my research, referenced and planned my essay. All I have to do now, is a bit more research, referencing and actually write my essay; which is what I aim to do this week. That may sound a bit excessive for some of you, but in order to stay in the game you have to put the work in; even if it means doing assignments weeks before they are due in. 
• In addition to this, do extra reading around your course, it doesn't hurt to know more information; if anything it will make life easier for you in the long-run. You will not be judged for being "the smart one". If anything you will be respected, simply because you know what you are talking about, believe it or not you are looked down on if you don't know what to do. Simply because you are at University now, you should know what to do, as you've chosen to do a degree on it.
• Get on your teachers good side. Yes you may think, 'kissing their butt', but if you scratch their back they will scratch yours. In other words, if you are late to lectures, they won't mind. If you have good reasons, and if they know you personally they'll let it slide. Whereas if you don't treat them with respect, then why should they? If you don't do your work, turn up late all the time, and interrupt the learning of others; then they will simply kick you out; as you are a waist of their time. 

Be organised:

I can't stress enough how organised you have to be, especially at University. It's not Sixth form or college, they aren't as lenient. If you miss a deadline that is it, no excuses will work! My teachers have told me and they have given me real life examples, so please stay organised Little ones. Some ways in which you can do this is by:

• Get a weekly planner, I have one by knock knock which is amazing! It enables me to plan out my week, so I don't miss any deadlines, and I know what I can and can't do throughout the week. This is fantastic for University, it lets you organised your personal and work life without it clashing together and getting too much.
• Do your work as soon as you get it! This is what I have always done and I have never looked back. It may sound annoying at first, but at least it is over and done with and you don't have to worry about it at all. This gives you more time to do research, have a social life, or have time for your hobbies, mine being my blog :).
• Get in a group with you friends, organise a study session. This way you can be with the people you love, as well as doing the work. Some times tasks can seem daunting, take that stress away and be with your friends. That way you are still staying on top with your University work and you are with your friends at the same time. 

Little ones this is now the end of the blog post, but don't fear I will be back tomorrow with a product review! I think you will really enjoy that one :).

I hope you have had a lovely day today, I know that I have, I really enjoyed work, and I'm now back at my studio apartment with Chris :), can't wait to snuggle up to him tonight. 

Any who, sleep tight! Stay safe and stay tuned Little ones :) x x x 

Instagram:amymrmcguire

Twitter:AmyRoseMcGuire
Snapchat: missamymcguire
Email: missamymcguire@hotmail.com
If you want to keep up to date with that I do on a daily basis follow me on my social media above, and I'll be sure to follow you right back :).